var futura = { src: '/sifr.swf' };

sIFR.activate(futura);
sIFR.replace(futura, {
  selector: '.pageHead span',
  wmode: 'transparent',
  css: '.sIFR-root { background-color:transparent; color: #3d525b; font-weight:normal; text-align:center;}'
});
sIFR.replace(futura, {
  selector: '#productName span',
  wmode: 'transparent',
  css: '.sIFR-root { background-color:transparent; color: #3d525b; font-weight:normal; text-align:center;}'
});